3 Ways to Start a Smoothie Business
There are three ways to start your own smoothie business. First, you can look at smoothie bar franchise offers. Typical franchise can cost quite a lot of money because it sells a product and also established brand. This means that anyone who can afford a franchise has the two keys in a successful business: brand recognition and patrons. Most franchisers often offer different packages to future buyers. They range from small stall franchises to large stores that offer all of the brand products.
Second, if you have the patience and the capital then you can open your own smoothie bar. Starting on your own will be cheaper than buying a franchise but it will take a lot more time and work putting it up. You have to create your own smoothie recipes that are nutritious, tasty and affordable. You have to find a good location for your smoothie bar, like a mall or very close to a college campus or on a busy street. And since you are a new brand, you need a good marketing strategy to let everyone know that your smoothie bar is open and has lots of delicious smoothies on offer.
Third way to start your own smoothie business is to sell them from the used or new van. This option allows you to sell smoothies in places where the people are. On the markets, streets, car parks and various special events. Without having to pay for rental of premises and equipment. Smoothie van can be attractively painted or decorated to draw attention of passersby.With the appearance of such a van you may have create interest and increase sales.
All in all, smoothie bars are hot commodity these days which makes it a fairly good business opportunity. However, as with any business, starting a smoothie bar takes time, effort, patience and money for it to be successful. “You need to be where the people are,” says Lovejuice founder, John Heseltine. “Smoothies are not high-margin products. It’s not like coffee. Costs are high – labour, rent, raw materials – and you can’t cut corners or you fail.”
Related Articles