Choosing the right name for your smoothie business is probably one of the most important tasks for all future juice bar owners. You want your bar to be distinguished and unique and the easiest way is to pick a good name for your business.

Theoretically you can choose between hundreds of different options but practically, many of good-sounding names are already taken by other bars. In some cases this won’t be a problem but in others cases you will get in trouble with trademark acts. Every country has it’s own laws therefore you need to make some research before picking a name.

In most cases it makes sense to protect your name as a trademark after opening your smoothie business. The process will take some time and cost you money but it will also save you from future legal problems.

We opened our bar in 2007 and protected the “Fruteria Bar” one month later. We consulted a specialized lawyer who had to research if the name was already in use or taken by another company. The fee for this service was about 500 Euro ($350).

One year later we discovered a bar in the south of Germany who changed our name to “Frooteria”.

Here are the logos:

Despite the “Fruteria Bar” trademark the bar was allowed to use the name and the logo. This could be different in your country but you need to be sure before choosing your business name.

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